I stumbled accross a link to UXMagazine today (that’s “User Experience Magazine” for those who were wondering) and noticed an interesting post about Google taking over the world … Hidden at the bottom of the article, behind the obvious observations about Google’s potential virtual omniprecense on the web, and it’s implications… is an interesting thought:
Ia??m still surprised [Microsoft] consistently gets in [to each of these market niche’s] 2nd or 3rd … maybe ita??s actually a brilliant [ploy]. See, you can let Google do all this “world domination” stuff under their warm & fuzzy, carebear, “they do it because they love us” image; then [Microsoft can] do the same thing without getting too much heat. “UX Magazine”:http://www.uxmag.com/technology/40/all-your-base
And there it is. Have you noticed that Microsoft has reverted to behaviour that is perhaps even more monopolistic than before the government lawsuits? The next version of Windows includes not just the number one browser and media player, but anti-virus, anti-spyware, firewall, and more. And on top of this, they’re consistently in the top three for search, instant messaging, email, and basically all of these new web-based endeavours .... and nobody says anything about it, because somehow you’re under the illusion that Microsoft is running scared from this spunky search-cum-everything company with the numerical name, and that they’re doing all of this in a reactive last-ditch effort to stave off Google’s bid for … uhm … you know … W o r l d D o m i n a t i o n.
What do you think? Is it possible that Microsoft needs a Netscape, an AOL, a Linux, a Google … to keep their creativity flowing, and to mitigate the perceived impact of their behaviour?
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I gotta say that I sincerely doubt MS is using Google as some sort of smokescreen or recon unit because MS has no control of Google — no idea what they will do next. Sure, it can end up working in their favour, but it’s not by design.
I agree that MS needs a Netscape or Google or Firefox to compete with to spur all of them on to make better things. Look at how MS copied the simple and clean search look, then copied the Google maps (live.loca or local.live [or whatever] looks really cool too). It’s too bad there isn’t some actual competition in the desktop space because Windows is the de facto standard and XP is getting stale while MS competes in other areas.